Why Hire When You Can Purchase? - The Economical Trade Show Solution

Many companies depend on exhibitions and trade shows as an essential source for finding customers and clients. A successful trade show should bring in more income than the cost it takes to attend that trade show, but if you attend many exhibitions, the cost can mount up and make your attendance at these events less and less cost efficient. To discover if you could benefit from changing the way you exhibit, you should ask yourself some questions. Do you exhibit very regularly? If the answer is yes, consider where the maximum amount of your budget goes. A great amount of money goes on renting the exhibition space, the costs of which are set by the show organisers. You may get a better rate by booking your space well before time, but there isn't much you can do to curtail the costs associated with this.

The other major outlay involved with exhibiting is the hire or purchase of exhibition stands. If you rent your exhibition stands, the expense can soon build up as you attend a number of shows and have to take the costs in to account for hiring a new set each time. If this is the scenario, consider purchasing an exhibition stand as opposed to hiring one. A stand that is versatile enough to be used at various different venues and will fit a range of spaces, would drastically cut down on the expense of going to each exhibition. As long as you design your graphic displays in a way that means you can use the same stand at each event you go to, you may never need to spend anything else on exhibition stands after your first outlay. Trade show pop up stands and banner stands are designed to be used over and over and to be portable enough to take to various shows without fuss. Even if you do decide to update the graphics on your trade show stands, only the panels have to be reprinted; the mechanical elements of the stand remain the same and can be used repeatedly as long as they are cared for and stored properly.

The benefits of owning your own pop up stand include the ability to change individual panels to present different information rather than replacing the complete set of graphic panels. If you rent a pop up display, you may not be certain that your current panels will fit your rented frame. This means that a completely new set may be required. Retaining the same pop up frame for each trade show means you can keep your old panels to reuse and even present a new combination of panels for different events depending on your requirements for that event. This is also a money saving method that could bring down the cost of exhibiting greatly. Roller banners can also be fitted with new graphic panels which can often be cheaper than hiring an entirely new display.

In summary, if you attend a number of trade shows a year, then hiring your exhibition displays becomes a drain on your budget and buying becomes a much more economical option the more regularly you attend. Because of reduced manufacturing costs and increased competitiveness in the industry, the cost of trade show displays such as banner stands and pop up stands will soon make the need for hiring a display obsolete.

For more information on banner stands and pop up stands visit the Design Matrix web site.